PRIVACY POLICY
Introduction
At AUM School, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, book services, join sessions, enrol in courses, interact with our content, or communicate with us online.
By using this website and our services, you agree to the terms outlined in this Privacy Policy.
Who We Are
Business Name: AUMSchool
Website: www.aumschool.com
Email: portal@aumschool.com
If you have any questions about this Privacy Policy or your personal data, please contact us using the details above.
Information We May Collect
We may collect personal information including: your name, email address, telephone number, billing and payment details, appointment and booking information, course enrolment details, messages, enquiries, and support requests, information shared during online sessions or meetings, Zoom participation details and recordings where applicable, technical information such as IP address, browser type, device information, and website activity.
We only collect information that is relevant and necessary to provide our services and operate our business effectively.
How Your Information Is Collected
Your information may be collected when you visit or browse our website, complete a contact or enquiry form, book appointments through Acuity Scheduling, purchase or access courses through LearnWorlds, attend Zoom sessions, workshops, or meetings, contact us via email using Microsoft Outlook, subscribe to newsletters or marketing communications, interact with our Instagram or TikTok content, or accept website cookies or analytics tracking.
How We Use Your Information
We may use your information to provide services, sessions, courses, or digital content, manage bookings and appointments, process payments and maintain financial records, communicate with you regarding services or support, send updates, newsletters, or marketing communications where consent has been given, improve our website, services, and customer experience, monitor website performance and analytics, protect the security and integrity of our business and platforms, and meet legal, tax, and regulatory obligations.
Online Meetings and Recordings
Some online sessions, workshops, classes, or meetings conducted through Zoom may be recorded for purposes including replay access, educational content, training and development, course materials, and quality assurance. Where recordings are made, participants will be informed wherever reasonably possible. By participating in recorded sessions, you acknowledge that your name, voice, video, comments, or participation may appear within the recordings. If you prefer not to appear in recordings, you may choose to disable your camera, adjust your display name, or contact us before the session begins, although certain sessions may not be carried out without it due to safety reasons, such as breathwork.
Lawful Basis for Processing
Under UK GDPR, we process personal information using one or more of the following lawful bases: contractual necessity – to provide services, bookings, or purchased course content; consent – for marketing emails, cookies, or optional communications; legitimate interests – to operate, improve, and protect our business; legal obligations – to comply with applicable laws and regulations.
Third-Party Platforms and Services
We use trusted third-party providers and platforms to support our business operations, including Squarespace, Acuity Scheduling, LearnWorlds, Microsoft Outlook, Zoom, Stripe and/or PayPal, Google Analytics, Instagram, and TikTok. These providers may collect, process, and store personal information in accordance with their own privacy policies.
Our website may also contain embedded content, links, or integrations from third-party platforms such as Instagram and TikTok. These services may collect information about your interaction with the content, device information, cookies, and browsing activity. Some providers may store or process information outside the United Kingdom. Where this occurs, appropriate safeguards are used to protect your information.
Cookies and Website Analytics
Our website uses cookies and similar technologies to improve website functionality, understand visitor behaviour, analyse website traffic and performance, enhance user experience, and support marketing and advertising activities. You can control or disable cookies through your browser settings. Where legally required, we will request your consent before using non-essential cookies.
Marketing Communications
If you choose to subscribe to updates or marketing communications, we may send occasional emails regarding services, offerings, events, courses, or content. You may unsubscribe at any time using the unsubscribe link provided in emails or by contacting us directly. We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
Data Security
We take appropriate technical and organisational measures to help protect your personal information against unauthorised access, misuse, disclosure, alteration, or loss. However, no internet transmission or electronic storage system can be guaranteed to be completely secure, and you provide information at your own discretion.
Data Retention
We retain personal information only for as long as reasonably necessary to provide services and support, maintain business and financial records, meet legal and regulatory obligations, or resolve disputes or enforce agreements. When information is no longer required, it will be securely deleted or anonymised where appropriate.
Your Rights
Under UK GDPR, you have the right to request access to your personal information, request correction of inaccurate data, request deletion of your information, restrict or object to certain processing activities, withdraw consent at any time, and request transfer of your data where applicable. To exercise any of these rights, please contact us using the details provided in this Privacy Policy. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
Children's Privacy
Our services and website are not intended for children under the age of 16 without parental or guardian consent. We do not knowingly collect personal information from children without appropriate permission.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices. Any updates will be published on this page with the revised effective date.

